GENPLIFY
Genplify Limited
Unit 2A, 17/F, Glenealy Tower, No.1 Glenealy, Central, Hong Kong S.A.R.
Business Registration No.: 79681950
PDPO & GDPR Compliant — Governing Law: Hong Kong SAR
Effective Date: 1 January 2026
This Data Processing Agreement (“DPA”) forms part of and is incorporated into the Terms of Service (“Agreement”) between Genplify Limited (“Genplify”, “Processor”) and the entity that has accepted the Agreement (“Customer”, “Controller”). This DPA sets out the terms on which Genplify processes Personal Data on behalf of the Customer in connection with the Service.
In this DPA, unless otherwise defined: “Personal Data” means any data relating directly or indirectly to a living individual from which it is practicable to ascertain the identity of that individual, as defined by the PDPO; or any information relating to an identified or identifiable natural person, as defined by the GDPR, as applicable. “Processing” means any operation performed on Personal Data, including collection, recording, storage, adaptation, retrieval, use, disclosure, erasure, or destruction. “Data Subject” means the identified or identifiable natural person to whom Personal Data relates (i.e., the Authorised Users). “PDPO” means the Personal Data (Privacy) Ordinance (Cap. 486) of Hong Kong. “GDPR” means Regulation (EU) 2016/679 (General Data Protection Regulation). “UK GDPR” means the GDPR as retained in UK domestic law by the European Union (Withdrawal) Act 2018. “Applicable Data Protection Law” means, with respect to any Processing activity, the data protection law(s) applicable to such Processing, which may include the PDPO, GDPR, UK GDPR, or other relevant legislation.
The Customer is the Controller (or “Data User” under the PDPO). Genplify is the Processor (or processes data on behalf of the Data User under the PDPO). The Customer determines the purposes and means of Processing; Genplify processes Personal Data only on behalf of and in accordance with the Customer’s documented instructions.
Categories of Data Subjects: Employees, contractors, and other individuals designated by the Customer as Authorised Users.
Categories of Personal Data: Full name; professional email address; job title and department (if provided); assessment responses and completion timestamps; individual proficiency scores and analytics; IP address and browser metadata (for security and platform functionality).
Purposes of Processing: Delivery of the assessment and training Service; generation of individual and organisational proficiency reports; production of Aggregated Data for benchmarking (as defined and permitted under the Agreement); platform security, fraud prevention, and technical support.
Duration of Processing: For the duration of the Subscription Term plus 30 days following termination (to allow data export), after which Personal Data shall be deleted unless retention is required by law.
No Sensitive Personal Data: The Service is not designed to collect sensitive personal data (as defined under the GDPR) or data relating to health, biometrics, political opinions, religious beliefs, or criminal records. The Customer shall not submit sensitive personal data to the Service.
Genplify shall process Personal Data only in accordance with the Customer’s documented instructions, unless required to do so by the laws of Hong Kong or applicable EU/UK law. If Genplify is required by law to process Personal Data other than in accordance with the Customer’s instructions, Genplify shall inform the Customer of that legal requirement before processing, unless prohibited from doing so.
Genplify shall ensure that all personnel authorised to process Personal Data are bound by obligations of confidentiality.
Genplify shall implement and maintain appropriate technical and organisational measures to protect Personal Data against unauthorised or unlawful processing, accidental loss, destruction, or damage. Such measures shall include, at a minimum: encryption of Personal Data at rest (AES-256 or equivalent) and in transit (TLS 1.3); access controls with role-based permissions and multi-factor authentication for administrative access; regular security testing, including vulnerability assessments; secure data centres with physical access controls; automated backup and disaster recovery procedures; security incident detection and logging.
Genplify may engage sub-processors to assist in providing the Service. A list of current sub-processors is available in the legal section of genplify.com. Genplify shall: (a) notify the Customer at least 14 days before engaging a new sub-processor; (b) impose data protection obligations on each sub-processor that are at least as protective as those in this DPA; and (c) remain fully liable for the acts and omissions of its sub-processors. If the Customer objects to a new sub-processor on reasonable data protection grounds, the parties shall discuss the objection in good faith. If the objection cannot be resolved within 30 days, the Customer may terminate the Agreement.
Genplify shall, taking into account the nature of the Processing, assist the Customer by appropriate technical and organisational measures in fulfilling the Customer’s obligation to respond to requests from Data Subjects exercising their rights under Applicable Data Protection Law (including rights of access, correction, erasure, portability, and objection). If Genplify receives a request directly from a Data Subject, Genplify shall promptly redirect the request to the Customer unless legally prohibited from doing so.
Genplify shall notify the Customer without undue delay (and in any event within 72 hours) upon becoming aware of a Personal Data breach. Such notification shall include: a description of the nature of the breach, including the categories and approximate number of Data Subjects affected; the likely consequences of the breach; the measures taken or proposed to be taken to address the breach and mitigate its effects; the identity and contact details of Genplify’s point of contact for further information (legal@genplify.com). Genplify shall cooperate with the Customer and take reasonable steps to assist in the investigation, mitigation, and remediation of the breach.
Genplify shall provide reasonable assistance to the Customer in conducting data protection impact assessments and prior consultations with supervisory authorities, to the extent required under Applicable Data Protection Law, taking into account the nature of Processing and the information available to Genplify.
Upon reasonable written request (not more than once per year, unless required by a supervisory authority), Genplify shall make available to the Customer information necessary to demonstrate compliance with this DPA, and shall allow for and contribute to audits, including inspections, conducted by the Customer or a third-party auditor mandated by the Customer, subject to reasonable confidentiality obligations and advance notice of at least 30 days.
The Customer shall: (a) comply with all Applicable Data Protection Laws in its use of the Service; (b) ensure that it has a lawful basis for the processing of Authorised Users’ Personal Data (whether consent, legitimate interest, contractual necessity, or other lawful basis); (c) provide all required notices to Authorised Users regarding the processing of their data through the Service; (d) not submit any sensitive personal data (as defined under the GDPR) or data relating to children to the Service; and (e) ensure that its instructions to Genplify comply with Applicable Data Protection Law.
The Customer acknowledges that Genplify is established in Hong Kong SAR and that Personal Data may be processed and stored in Hong Kong. Where the Customer’s Authorised Users are located in a jurisdiction that restricts cross-border transfers of Personal Data (including the EEA or UK), the parties agree that such transfers shall be subject to the appropriate transfer mechanism:
For EEA transfers: The Standard Contractual Clauses (“SCCs”) adopted by the European Commission (Decision 2021/914) are hereby incorporated by reference and shall apply. For the purposes of the SCCs: the Customer is the “data exporter”; Genplify is the “data importer”; Module Two (Controller to Processor) applies; the governing law is that of the EU Member State in which the data exporter is established; the competent supervisory authority is that of the EU Member State in which the data exporter is established. The completed Annexes to the SCCs shall be agreed between the parties at or prior to the commencement of any transfer of Personal Data from the EEA.
For UK transfers: The International Data Transfer Agreement (“IDTA”) or the UK Addendum to the EU SCCs issued by the Information Commissioner’s Office shall apply, as appropriate.
Genplify confirms that, to its knowledge, the laws of Hong Kong SAR do not prevent Genplify from fulfilling its obligations under this DPA or the applicable SCCs/IDTA. Hong Kong’s legal framework, including the PDPO and the independent judiciary, provides protections for personal data. Genplify shall promptly inform the Customer if it becomes aware of any change in law that would materially affect its ability to comply with this DPA.
Genplify shall retain Personal Data for the duration of the Subscription Term and shall not delete Personal Data during this period except upon the Customer’s instruction.
Following termination or expiry of the Agreement, Genplify shall: (a) upon the Customer’s written request within 30 days of termination, return all Personal Data to the Customer in a commonly used, machine-readable format (CSV or JSON); and (b) after the 30-day period (or immediately if the Customer confirms it does not require data return), securely delete all Personal Data from Genplify’s systems and those of its sub-processors, except where retention is required by applicable law. Genplify shall certify deletion in writing upon the Customer’s request. For the avoidance of doubt, deletion of Personal Data does not affect Genplify’s right to retain and use Aggregated Data as defined and permitted under the Agreement.
To the extent that the PDPO applies to the processing of Personal Data under this DPA: (a) Genplify shall comply with the six Data Protection Principles set out in Schedule 1 of the PDPO; (b) Genplify shall not transfer Personal Data outside Hong Kong except in compliance with the PDPO (including, once in force, Section 33 on cross-border transfers); (c) Genplify shall cooperate with the Privacy Commissioner for Personal Data in the event of any investigation or enquiry; and (d) Genplify shall maintain records of its processing activities in a manner consistent with the PDPO’s transparency requirements.
To the extent that the GDPR or UK GDPR applies to the processing of Personal Data under this DPA: (a) the legal basis for processing shall be as determined by the Customer in accordance with Article 6 of the GDPR; (b) Genplify shall assist the Customer with requests from Data Subjects exercising their rights under Articles 15 to 22 of the GDPR; (c) Genplify shall assist the Customer with data protection impact assessments under Article 35 and prior consultation under Article 36; (d) Genplify shall appoint an EU representative under Article 27 if and when required by the volume or nature of processing activities; and (e) the SCCs or IDTA (as applicable) shall govern international transfers as set out in Section 5.
The limitations of liability set out in the Agreement shall apply to this DPA. Nothing in this DPA limits either party’s liability for breaches of Applicable Data Protection Law to the extent such limitation is not permitted under that law.
This DPA shall remain in effect for the duration of the Agreement and shall automatically terminate upon termination of the Agreement, subject to the data retention and deletion obligations in Section 6.
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